Understand more about your customers and how they engage with deeper behavioral insights – all without a data scientist.


Get the Insights Add-on With Any Plan

Discover patterns with customizable analytics to better understand your users.
More with Cohorts
Compare and analyze retention in custom intervals. Create unbounded cohorts. Aggregate event properties.
User Retention Cohorts
More with Events
Combine events to create a new composite event and track customer activity to any event.
Power User Curve
Instantly identify which percentage of users are power users.
Pivots and Flows
Spot data trends and identify critical paths to conversion without a data scientist.
Functions and Formulas
Create custom metrics that are specific to your business.
Functions and Formulas

More Data Insights For Stronger Customer Understanding

The Insights Add-on provides advanced analytics tools for deeper behavioral insights. Understand which customers are power users, view retention trends with additional depth, create custom metrics, and identify critical paths to conversion specific to your customers.

Key Benefits

  • Alternative Ways to
    View Retention

    More flexibility with your data to understand deeper retention trends.
  • Understand Depth of Engagement Across All Users

    View how user engagement is skewed across all customers — from power users to those least engaged.
  • Meaningful Insights at Your Fingertips

    Access deep data insights without writing SQL or consulting a data scientist.
Why our customers love us

We Drive Measurable Growth

Helping our customers succeed
View Our Customers
  • 4x

    Higher CTR with ab testing


    Reduction in new user churn

    “I loved CleverTap from the moment I started using it. It’s not just a mobile engagement tool, but a tool that is helping apps continue to grow and achieve their objectives.”
    Natalia Garcia Ocampo
    Marketing & Growth Director, Movii
    See Case Study
  • 71%

    Increase in week 3 retenion rates


    Improvement in average CTRs with personalization

    “Pairing Carousell’s own AI and machine learning work and with CleverTap’s capabilities in the same domain has helped to enhance the push experience for buyers on the platform.”
    Arun Kumar
    Head of Digital Marketing at Carousell
    See Case Study
  • 12%Engagement

    With event-centric campaigns


    Using data-based insights from Pivots

    “CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases.”
    Mihir Shah
    VP of Product & Marketing Growth, Disney+ Hotstar
    See Case Study
  • 16%

    More Conversions


    Increased Campaign CTRs

    “The amalgamation of data science and the ability to extract data faster, real time updates to metrics, and campaign automation capabilities make CleverTap the best in the industry.”
    Manish Dhanwani
    Senior Marketing Manager, SonyLIV
    See Case Study
  • 5x

    Increase in 90-Day Retention Rate


    Increase in MAUs

    “CleverTap is an easy-to-use and intuitive tool to engage with customers. It has a wide selection of channels, and also detailed analysis tools to help get insights for all your campaigns. We are also very happy and impressed with the support the customer success team provided.”
    Maybelle Cheah
    Customer Analytics Team Lead at Boost
    See Case Study