Understand more about your customers and how they engage with deeper behavioral insights – all without a data scientist.


Get the Insights Add-on With Any Plan

Discover patterns with customizable analytics to better understand your users.
More with Cohorts
Compare and analyze retention in custom intervals. Create unbounded cohorts. Aggregate event properties.
User Retention Cohorts
More with Events
Combine events to create a new composite event and track customer activity to any event.
Power User Curve
Instantly identify which percentage of users are power users.
Pivots and Flows
Spot data trends and identify critical paths to conversion without a data scientist.
Functions and Formulas
Create custom metrics that are specific to your business.
Functions and Formulas

More Data Insights For Stronger Customer Understanding

The Insights Add-on provides advanced analytics tools for deeper behavioral insights. Understand which customers are power users, view retention trends with additional depth, create custom metrics, and identify critical paths to conversion specific to your customers.

Key Benefits

  • Alternative Ways to
    View Retention

    More flexibility with your data to understand deeper retention trends.
  • Understand Depth of Engagement Across All Users

    View how user engagement is skewed across all customers — from power users to those least engaged.
  • Meaningful Insights at Your Fingertips

    Access deep data insights without writing SQL or consulting a data scientist.

Why our customers love us

We Drive Measurable Growth

Helping our customers succeed
View our Customers
  • BookMyShow Screenshot

    With campaigns triggered by user behavior


    On personalized push notification campaigns

    “CleverTap’s impact is clear. Our conversions and traffic have increased over 50% in the last several months. CleverTap is a trusted partner for BookMyShow. Their advanced mobile CRM lets us implement complex yet easy-to-set-up automated campaigns for our users.”
    Marzdi Kalianiwala
    Head – Marketing & BI, BookMyShow
    See Case Study
  • Lenskart Screenshot
    68%Higher Engagement

    With personalized push notifications

    75%More Efficient Campaigns

    With actionable insights

    “CleverTap offers the perfect mix of analytics and engagement, with actionable analytics and ease-of-use. With live user segments and real-time data, we always have our eye on the CleverTap dashboard to understand which users are dropping off and which campaigns need to be optimized.”
    Manan Bajoria
    Head of Growth Marketing at Lenskart
    See Case Study
  • Hotstar Screenshot

    With event-centric campaigns


    Using data-based insights from Pivots

    “CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases.”
    Mihir Shah
    VP of Product & Marketing Growth, Hotstar
    See Case Study
  • Cleartrip Screenshot
    8-10%Monetization Rates

    By delivering personalized multi-channel messaging

    5xMore Cross-Sells

    By using Live User Segments

    “Cleartrip is building a culture of digital transformation by combining cross-functional data. CleverTap’s marketing growth platform enables us to correlate data across devices and engagement channels for a KPI driven customer engagement strategy.”
    Suman De
    Director of Product Management, Cleartrip
    See Case Study