Different users tend to follow different conversion paths. Do users acquired from Facebook convert faster than organic ones? Do users with a promotion code purchase more than the others?
CleverTap Funnels allow you to restrict your analysis to specific user segments so you can create the most optimal funnels. Use a combination of behaviors and user properties to identify your most valuable conversion paths.
How long does it take to move a user toward conversion? Track the time between various critical user actions and trigger messages based on KPIs that matter. Reduce user drop offs by engaging customers with the right message, at the right time, and at the right step in the mobile marketing funnel.
Look at Time-Bound Trends
Analyze how long it takes users to complete actions and find the optimal times for communication.
Find Segments More Likely to Convert
Look at users who are more successful at certain steps so you know whom to target in the future.